The discourse analysis is concerned traditionally with the analysis of the power of discourse regarding expressions, which follow a sequential, hierarchical and categorical representation order in terms of communicative clarity. InterNet-typical communication forms however integrate several media as for instance video, audio, text, graphics or animations, which are presented simultaneously. Such contents are not subject to a straight sequential and categorical representation order. The discourse analysis of multimedia articulation inspired by education theory – developed methodological and methodical in reference to anthropology of articulation and education theory – considers genuine education-theoretical questions regarding these new forms of intersubjective production of meaning.