Social Milieus as an Instrument for Marketing on Target Groups in Adult Education
Jutta Reich
This article illustrates the contribution of research on social milieus to the marketing on target groups in adult education. Selected results of a large scale study on participation in adult education will clarify that marketing adult education in terms of social milieus does not only deal with the integration of the wealthy and educated; it also and particularly aims at the integration of the less educated and disadvantaged.
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©
Jutta Reich
